Available now ⭐ Top Rated on Upwork ✅ 96% Job Success
Hi, I am Panche Petrov 👋

I build personal brands that turn attention into revenue.

Content director, strategist and growth partner to founders, coaches and experts. I plan your content, direct it, manage your social channels and edit the videos. One person who owns the whole system.

Panche Petrov, content director and strategist
🪪 ID Verified on Upwork
$100K+
Earned with clients
24
Jobs completed
96%
Job Success Score
Top Rated
Upwork status
About

One partner, every hat your content needs.

I am a creative director and content strategist, and I have helped multiple personal brands scale on social media. Not just editing. I decide what gets made, why it gets made, and how it turns attention into clients.

My work runs the full chain: content pillars and strategy, scripting and hooks, directing your filming, editing long and short form, packaging with thumbnails and titles, scheduling, and channel management across YouTube, Instagram and TikTok.

I work with you directly as an individual. For heavier editing volume I bring in trusted editors I have worked with for years, while I stay your single point of contact and quality filter on every deliverable.

If you are a founder or expert who wants content to actually produce leads, not just views, that is exactly what I build.

🎬
Content Director
Creative direction, formats, packaging
🧠
Content Strategist
Pillars, positioning, funnels from content to clients
📈
Growth Partner
Owning the outcome, not just the tasks
📱
Social Media Manager
Publishing, channel ops, community
✂️
Video Editor
Long form, short form, podcasts, ads
What I Do

Pick what you need. Or take the whole system.

Every service works on its own. Together they compound. Click "Hire Me" and tell me which of these you want.

Results

Brands I have helped grow.

Outcomes from personal brands I have directed, strategized and produced for. Cards marked Blueprint are the niche benchmarks I reverse engineer and model winning formats from.

Joni Patry
Joni Patry
Founder & CEO · Galactic Center
247KYouTube subscribers
69KFacebook followers
13videos, all evergreen
Galactic Center logoGalactic Center
Miguel Girones
Miguel Girones
Founder & CEO · The First Class Citizen
272KInstagram followers
7.33KYouTube subscribers
565videos shipped
The First Class Citizen logoThe First Class Citizen
Dr. Shaan
Dr. Shaan
Doctor · Royal Wharf Clinic · London
256KInstagram followers
8.14KYouTube subscribers
302videos shipped
Royal Wharf Clinic logoRoyal Wharf Clinic
Mafe Anzures
Mafe Anzures
Creator · Miami · Viral Nation Talent
588.1KTikTok followers
55.6MTikTok likes
179KInstagram followers
I Missed Me Podcast logoI Missed Me Podcast
Vision Twins
Vision Twins
Founders · Men's Weight Loss Coaches
262KInstagram followers
10.9MYouTube views
411YouTube subscribers
VISION Twins
Milan Savov
Milan Savov
Founder & CEO · SmartClick
+2,000%IG view growth
228KInstagram views
27.2KYouTube views
SmartClick logoSmartClick
Chris Dufey
Chris Dufey
Founder & CEO · Rainmakers
6,049Instagram followers
4,423LinkedIn followers
Inboundcoaching clients
Rainmakers logoRainmakers
Sam Kemper
Sam Kemper
Fitness Coach · Sydney · NASM Certified
18.3KYouTube subscribers
57.3KTikTok likes
180videos shipped
Sam Kemper Health
Dylan Kinder
Dylan Kinder
Founder & CEO · DataCose
2,654LinkedIn followers
542TikTok followers
30videos shipped
DataCose logoDataCose
Patrick El-Sayegh
Patrick El-Sayegh
Founder & CEO · Expanded
2,852Instagram followers
13.6KTikTok likes
916TikTok followers
Expanded logoExpanded
Mohammed Kadi
Mohammed Kadi
Founder & CEO · SparkSocial · Dubai
4,040SparkSocial followers
Done for youcontent engine
Dubaimarket authority
SparkSocial logoSparkSocial
Blueprint
ClearValue Tax
ClearValue Tax
Brian Kim, CPA · YouTube
2.89MYouTube subscribers
Taxand money niche
Plainexplanation style
Blueprint
Carter Cofield
Carter Cofield, CPA
CPA/PFS · Instagram
~1Mon Instagram
Taxfor entrepreneurs
Dailyconsistency
Blueprint
Mark J. Kohler
Mark J. Kohler
CPA and attorney · YouTube
~600Ksubscribers
Tax + legalstrategy niche
Nationalbrand authority
Blueprint
Brandon Hall
Brandon Hall, The Real Estate CPA
CPA · Hall CPA · Podcast
4M+podcast downloads
One nichereal estate tax
Focusedpositioning
Coaches and consultants Agency and SaaS founders Finance and accounting professionals Health and fitness experts Podcasters and creators
Verified and Vetted

You are hiring a known quantity.

🏆

Top Rated on Upwork

Top Rated badge with a 96% Job Success Score across 24 completed jobs.

🪪

Identity Verified

ID verified and phone verified directly by Upwork. The person you talk to is the person who does the work.

🎓

Certified in the Craft

Video Post-Production from the University of Colorado Boulder, Video Production from the University of Edinburgh, and Marketing and Communications from IBMI.

Fast, Clear Communication

Average response time of 4 to 8 hours. Weekly updates, transparent progress and no chasing required.

Process

Simple to start. Built to compound.

Discovery

We map your offer, audience and goals. I audit what you have published and where the gaps are.

Strategy

You get a content plan: pillars, formats, calendar and the funnel from views to booked calls.

Production

I script, direct your filming, edit and package. You show up, record and approve.

Growth

Publishing, iteration and monthly reporting. We double down on what the data says works.

Ready when you are.

Send me an invite on Upwork with a note about your goals. I reply within hours with an honest take on whether I can help and exactly how I would approach it.

Hire Me on Upwork